Staging Defined
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Staging is the practice of depersonalizing a home, so that it can be marketed effectively as quality merchandise. It is the process of taking the home out of the house WITHOUT leaving it sterile or uninviting. This requires expertise and knowledge with regards to how the real estate industry works OVER decorating savvy. It is all about getting the property sold rapidly, so that the client prospers.

Large homes, small homes, town homes, studio apartments… no matter what the scope of the job, Staging is a three-step process. First we assess which factors may deter potential buyers, while determining the property’s strengths and how to maximize them. Next, we develop a plan with creative and economical solutions to assist the homeowner in preparing their property for sale. Finally, we implement the plan based on our clients’ wishes and/or needs. Taking your home from fine to fabulous is as simple as 1, 2, 3!

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